This Wired cover for the Feb. 2011 issue exemplifies a lot of same design treatments that T.M. Cleland gave Fortune. For starters, it's printed on a very similar paper type. But beyond that, it's a conceptual illustration, much like many of Fortune's covers.Owen's said, "The magazine (Fortune) was a great gamble, very much a 'conceptual' product which flew in the face of conventional wisdom."
Wired is also a very conceptual product, which uses different illustrations to get the point across, instead of relying on photos.
I was so surprised to discover how graphically oriented Fortune was when it first came out. Their art concepts were so detailed and intriguing considering the content the magazine publishes.
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