Really nailing down a personality helps tremendously when you're trying to design something from scratch. At least, that's what I decided after coming up with a new cover for the frugal foodie magazine cover.
We're currently in a name crisis, so I created two covers, one with each name. I wanted something a little retro, back to a time when more people (supposedly) cooked. And I didn't want it to be perfect looking because cooking is messy and it's impossible to be perfect when cooking.
I don't know if the sell lines work as well as I would like; they seem to get kind of lost in all the color. But other than that, I like it.
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