I've spent a lot of time working on social smoking covers this week, and frankly I'm far more excited about them than my spring preview designs. One of the challenges for the story is that it's not the most developed story at this point. The version of the story I read was looking for more human sources, scenes and the reason that kids smoke socially.
I think my favorite is the dice cover. I googled social smoking and scrolled down far enough to find a dice game for smoking. So, I recreated the dice and put on words that went with the story. However, it's missing the human element that Rhonda kept talking about last week.
When I was googling, I also found an old Marlboro ad that was a baby telling his parents to smoke before chastising him. I liked the idea of the ad, found a stock art image of a baby, cut the baby out and put different words about the child. It has the human element, but I'm not sure that it matches the story.
One of the suggested headlines was "The new social (smoking) network." I took that idea and cut-out some cigarettes to pair with that headline to illustrate that idea.
